We’re looking for a strong, hands-on Marketing Technology Manager who can fully own and optimize our MarTech ecosystem across multiple brands. This role is deeply technical, you’ll architect, manage, and continuously improve the marketing technology stack to ensure every system, integration, workflow, and data flow functions reliably and at scale. You’ll be the backbone of our marketing operations, bringing together technology, data governance, and automation. From building complex workflows and managing cross-platform integrations to maintaining data cleanliness and powering campaign execution, you will ensure our systems work seamlessly and deliver measurable impact. If you’re someone who thrives at the intersection of marketing and engineering and can translate business strategy into scalable technical solutions, this role is for you.
Location: Remote
Employment Type: Full-Time, Permanent, Exempt
Salary Range: $90,000 - $115,000
Responsibilities
Tech & Systems Management
Own and optimize the marketing tech stack (e.g., HubSpot, 6Sense, Salesforce, Nooks)
Support governance and process across sales and marketing
Manage integrations across CRM, MAP, SEP and analytics platforms to ensure seamless data flow
Build and maintain automation workflows, lifecycle journeys, and data syncs.
Implement tracking and attribution for campaign measurement across channels, touchpoints, and systems.
Data & Process Excellence
Champion data hygiene and enrichment processes across systems
Maintain compliance with privacy regulations (GDPR, CAN-SPAM, etc.)
Partner with RevOps and Analytics to align data models and reporting frameworks
Create playbooks for campaign setup, naming conventions, and data governance
Campaign Operations
Build, test, and deploy email campaigns and nurture journeys
Segment audiences and personalize campaigns using behavioral and firmographic data
Monitor campaign performance and optimize based on engagement and conversion metrics
Support lifecycle and retention programs in collaboration with brand and demand teams
Own and manage UTM strategy and technology to support dynamic personalization
Cross-Functional Enablement
Collaborate with demand gen, lifecycle, content, and RevOps to operationalize marketing programs
Provide insights to enhance lead flow, conversion, and ROI tracking
Train marketers on tools, templates, and best practices
Qualifications
4+ years in marketing operations or automation, preferably in B2B SaaS or hosting/cloud environments
Proficient in marketing automation and CRM platforms (HubSpot, Salesforce, or equivalent)
Solid understanding of data hygiene, attribution, and campaign reporting
Hands-on experience with email marketing and workflow automation
Strong analytical mindset with ability to translate data into action
Excellent attention to detail, documentation, and QA discipline
Preferred Qualifications
Experience managing multi-brand environments
Familiarity with integration tools (Zapier, Workato, Segment, etc.)
Exposure to BI or data visualization tools (Looker, Tableau, PowerBI)
Understanding of B2B lifecycle marketing and lead ops
We Offer:
Excellent Benefits options - Medical, Dental, Vision, Prescription
Traditional and Roth 401k with company matching
A collaborative team culture
Consistent/set work hours
Challenging non-redundant daily duties
A voice in how things get done
Access to ongoing training