We are looking for an experienced and results-driven AJO Specialist to lead the design, implementation, and optimization of customer journeys using the Adobe Journey Optimizer (AJO) platform. This role requires a deep understanding of marketing automation, customer segmentation, campaign creation, and multi-channel communication strategies to create seamless and impactful customer experiences.
Key Responsibilities:
- AJO Platform Management: Design, implement, and manage customer journeys on the Adobe Journey Optimizer platform, ensuring personalized and smooth experiences for our customers.
- Customer Segmentation: Develop and execute strategies for effective customer segmentation to drive engagement and maximize conversion rates.
- Campaign Creation & Automation: Build and create dynamic marketing campaigns from the ground up, automating them across various channels (email, SMS, push notifications) to deliver the right message to the right audience at the right time.
- Journey Orchestration: Oversee the orchestration of customer journeys, ensuring consistency and optimization across all touchpoints for a unified experience.
- Collaboration with CDP Specialist: Work closely with the Customer Data Platform (CDP) Specialist to define and refine audience segments for more precise targeting and campaign effectiveness.
- Collaborate with Analytics Team: Partner with the Analytics Team to leverage insights that inform decisions, helping to refine and optimize campaigns and customer journeys.
- Customer Collaboration: Engage with customers to better understand their needs and refine journeys, ensuring that the campaigns resonate and address pain points effectively.